Online PR

Online PR consists of three core tactics: Search Engine Optimisation; Social Media Optimisation; and Online Press Release dissemination. We put the right tools in place to either project manage your complete Online PR campaign or to provide a more portable solution which you can implement in-house.

Search Engine Optimisation is the craft of modifying / building your web site so that it figures high in Google rankings when people search for specific key phrases about your business. A long term SEO strategy will give your website the time it needs to start to move its way up the search engines. We constantly monitor your SEO campaign so that it is always tuned for the best search engine results.

Social Media Optimisation utilises social media sites to generate interest in your website. By using social networking websites such as Facebook, Flickr, Twitter, Bebo and YouTube we will develop an online Community – this is a valuable resource in building interest and promoting awareness of your business or brand.

By incorporating this social media aspect into your campaign you are also adding another dimension to your Online visibility.

Online Press Releases are an extremely useful tool within our palette of communication solutions. With good syndication planning we can disseminate your story across the internet instantly and cost effectively, communicating directly with your target market in a dynamic and interactive manner.