Reputation Management

Good reputation management requires media relations skills and an understanding of how an issue will often be perceived differently by the client on one hand and the media on the other.

Archer takes a look from the public or media viewpoint and works with you to develop a planned response strategy. We will endeavour to identify and manage an issue at an early stage, before it turns into a media crisis.

Where a crisis already exists we respond rapidly to manage and contain it. We will also advise on long term strategies to build, maintain and underpin your reputation.